What are the benefits of trade show booths? Are trade show booths really worth the cost? How does the entrepreneur get the most out of their trade show booth display? There are, in fact, myriad advantages that one derives from using a trade show booth. The primary benefits are diversity, the ability to attract a wide audience, the ability to augment the appearance of one's products, company branding exposure, and business owners will discover the unique portability and reusability of trade show booths once they are used.